中小企業电子商务采购策略采购与供应管理专业论文.docVIP

高等教育自学考试毕业论文封面 市地：山东省烟台市 2015年 4月6日 专 业 采购与供应管理 姓名 ### 联系电话 ### 准考证号 ### 通讯地址 ### 邮编 264670 论文题目 中小企业电子商务采购策略 ——以烟台只楚药业有限公司为例 论文 页数 17 指导老师 ### 指 导 教 师 评 估 签名 评 审 意 见 签名 答 辩 评 语 签名 毕业考核成绩 主考院校盖章 年 月 日  摘 要 当今时代经济快速发展，伴随着互联网的高速发展和应用，采购作为重要手段满足企业的需求，中小企业也越来越注重电子商务采购的运用。对企业来说，采购决定了其经营模式。电子商务作为一种新型的采购模式，充分利用了现代网络的开放性、信息的多样性、交易的快捷性和低成本等特点，能够有效地避免采购过程中的腐败和风险，提高采购效率。大型企业集团依靠资金雄厚、规模较大、人才集中等优势，在电子商务的应用和发展方面处于绝对领先的地位，但是对于规模小且资金薄弱的企业特别是中小企业来说，由于各方面条件的限制，对电子商务对采购以及企业经营的其他方面可能带来的影响认识不足，应用电子商务的程度还较低。本文针对这一情况，着重对电子商务给中小企业采购方面带来的影响进行研究，对中小企业利用电子商务进行采购可能面临的困难和问题进行分析并提出建议及对策。 关键词：电子商务；中小企业；电子商务采购 Abstract Rapid economic development in todays world, along with the high-speed development of the Internet and application of procurement as an important means to meet the needs of enterprises, small and medium-sized enterprises is becoming more and more pay attention to the use of e-commerce procurement. For enterprises, purchasing determines its business model. Electronic commerce as a new type of procurement mode, make full use of the modern network openness, the diversity of information and transaction of the characteristics of fast speed and low cost, can effectively prevent corruption and risk in purchasing process and improve the efficiency of procurement. Large enterprise groups, relying on abundant funds, large scale, the advantages of the talent concentration, in the aspect of the application and development of electronic commerce in the absolute leading position, but for the small and weak capital enterprises, especially small and medium-sized enterprises, because of limits of various conditions of purchasing to the electronic commerce and the possible impact of enterprise operation and other aspects of understanding insufficiency, the extent of the application of e-commerce is still low. Aiming at this situation, this paper mainly to the electronic commerce to study the effects of small and medi