Chapter+7+-+Strategy+Formulation+Corporate+Strategy.pptVIP

Corporate strategy- the choice of direction of the firm as a whole and the management of its business or product portfolio and concerns: Directional strategy Portfolio analysis Parenting strategy Directional strategy- the firm’s overall orientation toward growth, stability, or retrenchment Portfolio analysis- industries or markets in which the firm competes through its products and business unites Parenting strategy- the manner in which management coordinates activities and transfers resources and cultivates capabilities among product lines and business units Growth Strategy: Concentratio