Queenland University of Technology AMB369 International Business Strategy Lecture note 1.pptxVIP

Introduction: What is strategy?AMB369 International Business StrategyThinking Strategically:The Three Big Strategic Questions1. What’s the company’s present situation?2. Where does the company need to go from here?Business(es) to be in and market positions to stake outBuyer needs and groups to serveDirection to head3. How should it get there?A company’s answer to “how will we get there is?”What Do We Mean By “Strategy”?Consists of competitive moves and business approaches used by managers to run the companyManagement’s “action plan” toGrow the businessAttract and please customersComp