江苏省连云港灌云县第一中学高一英语演示课件-U1Project1[外研版必须修读4.pptVIP

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2017-03-29 发布于四川
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江苏省连云港灌云县第一中学高一英语演示课件-U1Project1[外研版必须修读4.ppt

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江苏省连云港灌云县第一中学高一英语演示课件-U1Project1[外研版必须修读4

Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Read and understand Why is anti-smoking chosen as the subject of the ad campaign? 2. What is the main aim of the anti-smoking campaign? Read and understand 3. How can high-school teenagers be convinced not to start smoking? Project Unit 1 Developing an ad campaign Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Unit 1 课件描述：本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的广告宣传单来学习和使用英语。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Project 1Developing an ad campaign Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Comprehension Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Listen and understand 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. To build an ad c_________ Step One Step Two Step Three *have a clear g____