【A-level商学】又一波商学词汇来袭详解.docx

【A-level商学】又一波商学词汇来袭近日，秋风萧瑟，在这个不是冬天却胜似冬天的季节，小编还是义无反顾的为各位小主整理词汇表，都快要被自己感动哭鸟......今天，来安利一波小编吐血整理的A-level商学词汇，默默拿走吧，不用谢！English汉语entrepreneur企业家innovations创意，创新mentor顾问franchisee有代销权的个人或公司franchisor授权特许者geographical mapping地理位置图market map市场地图market niche市场补缺者demand curve需求曲线market price市场价格supply curve供给曲线copyright版权， 著作权monopoly power垄断势力patent授予专利trademark商标competitive advantage竞争优势executive summary执行摘要loan guarantee scheme低保障计划bankrupt破产的creditors债权人，贷方incorporation公司limited liability有限责任registrar of company公司注册官sole trader专营商unlimited liability无限责任footloose自由自在的，不受束缚的infrastructure基础设施，公共建设just-in-time及时，恰好labour intensive/capital intensive劳动集约/资本密集least-cost location最低成本位置contract of employment雇佣活动employment agency职业介绍所employment tribunal劳资审裁处full-time employee全职雇员National Minimum Wage国家最低薪资part-time employees兼职雇员permanent employees永久雇员temporary employees暂时雇员consumer demand消费者需求economic climate经济形势exchange rate汇率real terms实际（英镑）价格recession衰退，不景气business model商业模式，经营模式floated浮动social entrepreneurs社会企业家fixed cost固定成本variable cost可变成本working capital营运资本total cost总成本total variable cost总的可变成本break-even chart保本图margin of safety安全边际best case最佳情况cash flow forecast资金流动预测factoring保付代理negative cash flow消极资金流动overdraft透支sale and leaseback销售和售后回租worst case最糟情况collateral担保品overtrading超资力经营public limited company股份有限公司share capital股份资本stock market股市venture capital风险投资adverse variance逆差， 不利差异criteria标准delegated授权，委派expenditure budget花销预算favourable variance顺差，有利差异income budget收入预算profit budget利润预算zero budgeting预算internal reasons内因return on capital资本收益dividends股息，奖金insolvency破产，倒闭contingency finance应急资金credit period信贷期限，付款期限working capital circle营运周期bias偏差primary research初步研究secondary research再研究sample size样本规模sampling method抽样方法inferior goods低端产品luxury goods奢侈品normal goods日常消费品economies of scale经济规模generic brands普通品牌price elasticity价格弹性marketing budget营销预算marketing mix营销组合marketing planning营销规划marketing strategy营销策略brand loyalty品牌忠诚度cash cow摇钱树dog滞销产品Extension strategy扩张策略portfolio