Unite11 English Speaking------sale.pptVIP

English Speaking UNIT 11 Presented by Terry Feng Marketing?takes a day to learn. Unfortunately, it takes a lifetime to master Philip Kotler, 1931 -, US marketing guru A Successful Deal Wants to sell a old car. Has no intention to buy one. BACKGROUND A sales man A pop star Discussion Will you buy second hand goods What makes THIS sales man successful Discuss the following questions in pairs What’s your concern when purchasing second hand goods You have 5 minutes Share Your Experience YES If yes, tell your partner why you accepted the deal. Did anyone successfully sell you any thing that you didn’t want? NO If no, tell your partner why you didn’t accept the deal. You have 3 minutes Mom! I want THAT! How old do you think Perry is? Listen to the conversation between Perry and his Mom Answer the following questions How does he try to persuade his mom to buy what he wants? What does he want and why? Children Advertising Listen to two people talking about children and advertising Close your book and TAKE NOTES Key ideas (Joe): Easy to reach Pester power Whole family Play ground Pound Identity Brand power Promote education Brand loyalty Key ideas (Sally): Brain washed Remember advertise Non-uniform day Pressure on parents Government Schools promoting products Kids market Basically, children nowadays are being constantly brainwashed by all the advertisings. Brands give children a sense of identity and help them fit in with a peer group. I really believe that the government should put a stop to this aggressive TV advertising. Which person is likely to make the following statement? Work in groups Discuss your answers Sally Joe Sally Companies donate free computers and other school equipments in exchange for advertising their brands. I’d love to be a child today. They really know what they want and they have many more choices. I don’t think all this choice is liberating for children. Which person is likely to make the followi