跨文化交际chapter.pptVIP

Why are the differences of gift-giving etiquette in the U.S. and Japan so obvious? Gift-giving in Japan Japan’s major gift-giving time are Ochugen (July 15) and oseibo (December). Companies give gifts to their customers as an expression of appreciation for past and future business. They also reward their employees at these times with large bonuses. Favorite gifts are imported liquor, consumable of high quality and design-made products. Music related gifts are also good choices. Importance is attached not only to what one gives but also to where the present was bought. The wrapping of the gift