商标的文化特征及翻译策略英文商标论文_毕业论文.docVIP

商标的文化特征及翻译策略 [Abstract] The trademark is similar to person’s name. It is the symbol of production. And it would become famous along with the commercial intercourse. A lot of international trademarks have invisible property and huge fortune. The importance is obvious to see. When trademarks are translated from Chinese to English or from English to Chinese, an appropriate transmission of cultural feature can not only accurately reflect the product’s quality but also arouse the customer’s cultural association so as to create the expected?advertising?effect and help