Advance Wine Training.ppt

What we will cover… PART ONE…1 Hour The Drinks Market (why sell wine?) Brief introduction to what wine is Popular grape varieties Old World Wine Countries: France, Italy, Spain, Germany New World Wine Countries: Australia, New Zealand, California, South America Closures Faults in Wine PART TWO…1 Hour Introduction to Tasting Wine Tasting Food Wine Pairing Discussion Up-selling Skills PART THREE…30 Mins The Exam PART ONEWHAT IS WINE? The Drinks Market Consistent growth in wine as a category for the last 20 years The only category to have shown this growth Consumers are more aware of wine as take home consumption continues to grow Historically, trends in the on-trade follow trends in the off-trade More and more pub/restaurants are taking wine seriously Most reports are suggesting that Consumers like brands Customers are uptrading There has been a 5% increase in the price of the average bottle bought in the On-Trade Wine Country Share of Volume changes over the past 3 years – On TradeSource: AC Nielsen What is Wine? Wine is fermented grape juice This is a completely natural process C6H12O6 → 2C2H5OH + 2CO2 Sugar + Yeast = Alcohol Carbon Dioxide Yeast (present on the skins of the grapes) turns sugar (present in the grape must) into alcohol and Carbon Dioxide The Grape Where Wine Is Produced? Old World France Italy Germany Spain Portugal Usually named after the area of production Often have complex laws to ensure quality Are the traditional areas that produce wine New World Australia USA South America South Africa New Zealand Usually named after the grape or grapes used Tend to use modern wine making techniques Wines are often easy drinking with good fruit Easier to understand Highly popular and growth in popularity The World Wine Producing Zones Why do Wines Taste Different? Climate Soil Grape Variety Viticulture Vinification Popular Grape Varieties - White Chardonnay Apples, buttery, spicy if oaked, very varied Medium to