全国品类回顾报告CrossCategoryOverviewJan2016_withcosm综述.pptxVIP

Confidential Proprietary Copyright ? 2010 The Nielsen Company Cross-category Overview Jan 2016 品类回顾2016 年 1月 Copyright ? 2012 The Nielsen Company. Confidential and proprietary. Macro Economy Parameters Quarter1 2016 GDP Growth vs. YA ％国内生产总值对比去年同期增幅 ％ Data source: National Statistics Bureau (Quarterly Update) 数据来源：国家统计局 （季度更新） National Total Retail Sales of Consumer GoodsValue Growth vs. YA ％社会消费品零售销售总额对比去年同期增幅 ％ Data source: National Statistics Bureau (Monthly Update) 数据来源：国家统计局 （月度更新） * Jan15Feb15Jan16 数据未公布在国家统计局网站 National CPI 全国居民消费价格分类指数 Data source: National Statistics Bureau (Monthly Update) 数据来源：国家统计局 （月度更新） China Consumer Confidence Index中国消费者信心指数 Source: Nielsen Consumer Confidence Survey (Quarterly Update) 数据来源：尼尔森消费者信心调查 （季度更新） China CCI, CPI, FMCG Growth Rate vs. YA中国消费者信心指数，物价指数，快速消费品增长率 Source: Nielsen Consumer Confidence Survey, Retail Measurement (Quarterly Update) 数据来源：尼尔森消费者信心调查 / 零售研究（季度更新） 3-year universe store count trend Modern trade sustains robust growth momentum over past 3 years. Data source: Nielsen Retail Establishment Survey 2014 Store Count ((% growth vs. YA) Store Count (% Importance) ACV (% Importance) 0% +11% +3% +3% -2% -11% 0% +15% +2% +11% +3% +4% Modern Trade store count Growth driver Smaller format MT, Mini and Convenience store count keeps booming at double digit in past 3 years. The growth rate of Super, Mini and CVS outpace Hypermarket. Super and Mini become the major ACV contributor (69%) in Modern Trade. Data source: Nielsen Retail Establishment Survey 2014 Store Count ((% growth vs. YA) Store Count (% Importance) ACV (% Importance) +17% +5% +10% +9% +11% +15% +26% +14% +9% +7% +11% +4% +11% +11% +11% Copyright ? 2010 The Nielsen Company. Confidential and proprietary. Retail Index(RI2015) Cross-category Overview Jan 2016 品类回顾2016年1月  China Cross Category Information66 Nielsen defined Categories 66 尼尔森产品定义 Note: Categories in blue are Baby Products 注意：蓝色标注为婴儿产品 Source: Nielsen Retail Index (Monthly Update)