Feng_11Q4_Earnings_Release_V21.pdfVIP

1 Phoenix New Media Reports Fourth Quarter and Fiscal Year 2011 Unaudited Financial Results 4Q11 Total Revenues Up 77.2% YOY 4Q11 Net Advertising Revenues Up 100.5% YOY 4Q11 Net Income Attributable to PNM Up 210.5% YOY Live Conference Call to be Held at 8:00 PM U.S. Eastern Time on March 6 BEIJING, China, March 7, 2012 – Phoenix New Media Limited (NYSE: FENG), a leading new media company in China (―Phoenix New Media‖, ―PNM‖ or the ―Company‖), today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2011. Fourth Quarter 2011 Highlights ? Total revenues for the fourth quarter of 2011 increased by 77.2% year-over-year to RMB280.5 million (US$44.6 million), driven by a 100.5% increase in net advertising revenues and a 56.2% increase in paid service revenues. ? Net income attributable to Phoenix New Media for the fourth quarter of 2011 increased by 210.5% year-over-year to RMB35.6 million (US$5.7 million). ? Adjusted net income attributable to Phoenix New Media1 for the fourth quarter of 2011 increased by 119.8% year-over-year to RMB40.4 million (US$6.4 million). Fiscal Year 2011 Highlights ? Total revenues for fiscal year 2011 increased by 79.8% year-over-year to RMB950.6 million (US$151.0 million), driven by a 127.9% increase in net advertising revenues and a 49.5% increase in paid service revenues. ? Net income attributable to Phoenix New Media for fiscal year 2011 increased by 38.3% year-over-year to RMB102.5 million (US$16.3 million). ? Adjusted net income attributable to Phoenix New Media for fiscal year 2011 increased by 86.0% year-over-year to RMB168.6 million (US$26.8 million). Mr. Shuang Liu, CEO of Phoenix New Media, stated, ―We are very excited to report another strong quarter and to close our fiscal year 2011 on a solid note, both operationally and financially. As one of the independent and most influential Internet media companies in China, we continue to expand