建立商业关系establishing business relation.pdf

Chapter 2 Establishing Business Relations Business knowledge The Study of Letters ? Case 1 ? Case 2 ? Case 3 Business Knowledge (1)Banks (2)Chambers of Commerce in foreign countries (国 外商会) (3)Trade Directory（贸易名录） (4)Chinese Commercial Counselor‘s Office in foreign countries(中国驻国外商务参赞处) Channels for Obtaining Information About a New Firm Channels for Obtaining Information About a New Firm (5) business house of the same trade, etc.; (6) advertisements in magazine, on internet, over radio, on TV and so on. letters aiming at establishing business relations 1. The source of information (how you learned of this company); 2. state your intention of establishing business relations; 3. Brief introduction to your own company (lines of your business, little “advertising” on your products or service); letters aiming at establishing business relations 4. show the reference as to your firm’s credit standing. (告诉对方你公司的信誉） 5. Expressing the expectation of cooperation and early reply（表达与对方合作和早日收 到回复的愿望）. Case 1 贵公司主要从事纺织品的进出口业务，想与 瑞典的某企业建立业务关系，随函附寄出 口清单一份。 1. 从事纺织品的进口与出口 2. 建立业务关系 3. 随函寄清单一本 Key points Dear Sirs, We owe your name and address to the Commercial Counselor’s office of the Swedish Embassy in Beijing who has informed us that you are in the market for textiles. We avail ourselves of this opportunity to approach you for the establishment trade relations with you. We are a state-operated corporation, handling both the import and export of textiles. In order to acquaint you with our business lines, we enclose a copy of export list covering the main items suppliable at present. Should any of the items be of interest to you, please let us know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look