房地产开发项目运营管理体系探究 学位论文.doc

摘 要 Abstract In recent years, with the continuous progress of society, the gradual development of the national economy, real estate development has become more mature, the market demand for developers also gradually increased, in the fierce competition in the real estate market, to get the ideal profit, must be in the development process of the progress, cost and efficiency optimization. The, can successfully achieve this goal, this requires real estate developers in the project development process should be limited resources for effective integration, on the operations of the upcoming vote extension, tendering, procurement, design, construction, marketing, property and guest off eight departments around throughout the development process of coordination, cooperation and departments, the link between the target and the relationship is clear. This puts forward higher requirements for the real estate operation, in this environment, plan to run the eight step system came into being.To research program operates eight step system to the real estate development and operation of the work to bring a huge impact, the Biguiyuan group Wando deep areas in Dongguan strictly real estate development environment under development requirements, is to obtain the great achievement of the Cheonggyecheon project instance analysis Key words：Coordination, resources and eight steps 目 录 摘 要 1 Abstract 2 1 计划运营八步法体系的简介 5 1.1 计划运营八步法的概念，目的 5 1.2 计划运营八步法的优点，难点 5 1.3 计划运营八步法的应用价值和前景 5 2计划运营八步法体系的构成 7 2.1 计划模板 7 2.1.1示范区计划模板 7 2.1.2货量区计划模板 10 2.1.3职能部门计划模板 12 2.1.4基于八步法的项目开发流程图 12 2.2 计划运营制度 16 2.2.1信息上传下达 16 2.2.2进度分析预警 16 2.2.3会议培训 16 2.3 计划运营考核 16 2.3.1构架明晰 16 2.3.2分配有度 17 2.3.3评价合理 17 2.3.4重点突出 18 2.3.5奖罚公平 19 3 计划运营八步法体系的应用 21 3.1 清溪项目简介 21 3.2 计划运营八步法在工程前期策划的应用 21 3.2.1策划先行，目标明确 21 3.2.2计划落实，紧密跟进 22 3.2.3执行效果 22