我国零售企业绿色营销问题及对策研究 毕业设计.docVIP

沈阳建筑大学城市建设学院 毕业论文 毕 业 论 文 题 目 我国零售企业绿色营销问题及对策研究 系 专业班级 管理系 工商管理11-1班 学 生 姓 名 性别 女 指 导 教 师 职称 讲师 2015年 5 月 20 日 摘 要 信息时代，世界经济正以势不可挡的趋势朝着全球市场一体化发展，企业未来在新的竞争环境中立于不败之地，必须准确识别顾客的需求，达到顾客满意。在中国经济快速发展，经济体制改革不断推进的今天，如何加强我过零售企业的绿色营销战略，在经营过程中守法、诚信，与顾客、自然和谐相处，从而提升企业核心竞争力是我国零售企业面临的重要问题。本文从对零售企业绿色营销相关理论的研究入手，阐述了零售企业实施绿色营销的现状、问题及对策进行了深入探讨，同时提出了我国零售企业的经营中推行绿色营销观念在和谐社会的建设中起到积极的作用。 在这一背景下，零售企业作为国民经济重要产业，推动其绿色营销是提升竞争优势和创造可持续发展机会的重要途径。国内外专家学者积极研究探索绿色营销相关问题。本文在此基础上，采用文献综合研究法和实例分析，对我国零售企业推动绿色营销进行研究。 关键词：绿色营销；零售企业；可持续发展 Abstract In the Age of Information ,world economy is rapidly developing into the integration of global market.In order to successfully keep a foothold in the new environment ,enterprises must identify the demands of the customers and satisfy them .With the fast development of china’s economy and advancement of the reform of economic system ,it’s important for large retail enterprises to strengthen their green marketing strategy ,to abide by laws and be honest in the operating process , then to be harmonious with customers, so as to increase their competitiveness .This article ,which is starting from the analysis of retail enterprises green marketing theories ,introduces the characteristics of retail enterprises and the definition of green marketing in retail enterprises .At the same time ,the author puts forwards the positive effects of the implementation of green marketing concept ,in the constructions of the harmonious society . Under this background, the retail trade takes the national economy important industry, impels its green marketing is promotes the competitive advantage and creates the sustainable development opportunity the important way. The domestic and foreign experts study the exploration green marketing related question positively. This article based on this, uses the literature synt