A Study Translation of Trademark 论商标翻译.doc

A Study Translation of Trademark 论商标翻译 学 号： 姓 名： 院 系： 专 业：信息管理与信息系统 年 级： 指导教师： CONTENTS INTRODUCTION………………………………………………… CHAPTER ONE Transliteration…………………………………... Pure transliteration………………………………………….. Homophonic translation……………………………………... Province transliteration……………………………………… CHAPTER TWO Photo Gallery 2.1 Pure Gallery………………………………………………….. 2.2 Optional Photo Gallery……………………………………….. 2.3 Change Gallery……………………………………………….. CHAPTER THREE Combination of sound and meaning………….. 3.1 Allusive method………………………………………………. 3.2 Almost sound association method…………………………….. 3.3 Almost sound escape method………………………………….. CHAPTER FOUR Sound moral law in recent 4.1 Near the sounds meaning……………………………………….. 4.2 Chromatic semi-defined…………………………………………. CONCLUSION………………………………………………………… REFERENCES………………………………………………………….. 摘要 商标是一种特殊的语言符号，是商品显着特征的浓缩，也是商品文化的核心部分，同时还是企业参与国际竞争的有力武器。它既是标识，又是诱饵，最终是要招揽顾客，出售商品。商标翻译符合符号学的翻译观，是由解码到编码的过程，是两种文化的移植。好的商标翻译可以给企业带来巨大的财富，反之，糟糕的商标翻译可以让企业损失惨重，所以企业的生死存亡与商标翻译息息相关。同时商标翻译能够拓宽语言学研究空间，丰富语言学的内涵，促进语言理论研究与实际应用的有机结合。 【关键词】英文商标；翻译；策略 Abstract Trademark is a special kind of language signs. It is the concentration of commodities’ distinct characteristics, the core of commodities’ culture, and the powerful weapon for an enterprise to participate in international competitions. It is not only a logo, also a lure, the final goal of which is to attract customers and sell commodities. Trademark translation conforms to the conception of semiology. Trademark translation is the process from decoding to coding and the process of re-creating and further processing. That is to say, trademark translation is the transplantation of two kinds of cultures. A good trademark translation may bring an enterprise huge wealth, whereas a bad one may let an enterprise suffer great loss. Therefore, an enterprise’s future is closely linked with trademark translation. At the same time, trademark translation can widen the linguistic research field, enrich the c