Cultural Meaning and Translation of Brand Names 英语专业毕业论文.docVIP

Cultural Meaning and Translation of Brand Names Contents Introduction 1 1. General View of Brand and Brand Names 2 1.1 Classification of Brand Names 2 1.1.1 Person’s Names as Brand Names 3 1.1.2 Place-names as Brand Names 3 1.1.3 Exotic Words as Brand Names 4 1.1.4 Common Words as Brand Names 4 1.1.5 Coined Words as Brand Names 5 1.1.6 Coined Words as Brand Names 7 1.2 Classification of Brand Names 7 1.2.1 Person’s Names as Brand Names 7 1.2.2 Place-names as Brand Names 7 1.2.3 Exotic Words as Brand Names 7 1.2.4 Common Words as Brand Names 7 1.2.5 Coined Words as Brand Names 8 1.2.6 Coined Words as Brand Names 8 1.3 Classification of Brand Names 8 1.3.1 Person’s Names as Brand Names 8 1.3.2 Place-names as Brand Names 8 1.3.3 Exotic Words as Brand Names 8 1.3.4 Common Words as Brand Names 8 1.3.5 Coined Words as Brand Names 8 1.3.6 Coined Words as Brand Names 9 2. General View of Brand and Brand Names 11 2.1 Classification of Brand Names 11 2.1.1 Person’s Names as Brand Names 12 2.1.2 Place-names as Brand Names 12 2.1.3 Exotic Words as Brand Names 12 2.1.4 Common Words as Brand Names 12 2.1.5 Coined Words as Brand Names 12 2.1.6 Coined Words as Brand Names 12 2.2 Classification of Brand Names 12 2.2.1 Person’s Names as Brand Names 12 2.2.2 Place-names as Brand Names 13 2.2.3 Exotic Words as Brand Names 13 2.2.4 Common Words as Brand Names 13 2.2.5 Coined Words as Brand Names 13 2.2.6 Coined Words as Brand Names 13 2.3 Classification of Brand Names 13 2.3.1 Person’s Names as Brand Names 13 2.3.2 Place-names as Brand Names 14 2.3.3 Exotic Words as Brand Names 14 2.3.4 Common Words as Brand Names 14 2.3.5 Coined Words as Brand Names 14 2.3.6 Coined Words as Brand Names 14 2.4 Classification of Brand Names 14 2.4.1 Person’s Names as Brand Names 14 2.4.2 Place-names as Brand Names 14 2.4.3 Exotic Words as Brand Names 15 2.4.4 Common Words as Brand Names 15 2.4.5 Coined Words as Brand Names 15 2.4.6 Coined Words as Brand Names 15 3. General View of Brand and Brand Names