armstrongmaitif.docVIP

PAGE 346 PAGE 345 375 Chapter 11 Retailing and Wholesaling GENERAL CONTENT: Multiple-Choice Questions _____ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Franchising Retailing Brokering Wholesaling Disintermediation (Answer: b; p. 333; Easy) In recent years, _____ has(have) been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet. specialty stores shopping centers superstores nonstore retailing e-commerce (Answer: d; p. 333; Easy) Different products require different amounts of service. Which is one level of service offered? Self-service. Limited service. Full service. A, B, and C None of the above. (Answer: d; p. 334; Easy) A _____ is the basis of all discount operations and is typically used by sellers of convenience goods. These retailers serve customers who perform their own “locate-compare-select” process to save money. limited-service retailer self-service retailer full-service retailer specialty-service retailer convenience retailer (Answer: b; p. 334; Moderate) _____, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices. Self-service retailers Full-service retailers Off-price retailers Limited-service retailers Specialty-service retailers (Answer: d; p. 334; Easy) Some retailers, such as _____, carry narrow product lines with deep assortments within those lines. chain stores specialty stores convenience stores discount stores off-price stores (Answer: b; p. 334; Easy) This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it? Chain stores. Department stores. Factor