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BreakingwithTraditionintheInsuranceIndustryStrategies
Business process soLuTions e X e c u T i v e p e r s p e c T i v e1
Breaking with Tradition in
the Insurance Industry:
Strategies to Insure Operational
Efficiency and Future Growth
An Executive Perspective
Authored by Deb Miller
2 Business process soLuTions e X e c u T i v e p e r s p e c T i v e
Summary
In the face of challenging economic times, pressing regulatory changes, and increased
competition for market share, insurance companies are struggling to maintain
their balance.
Companies that focus on the traditional business drivers to deal with shrinking revenue
and flat expenses will continue to weather the financial storm - just as they have in the
past. The competitive landscape is shifting though and will favor those in the insurance
industry who take advantage of today’s market to position for long-term future business.
Capitalizing on the current challenges and turning them into real opportunities will
require new strategies that leverage human capital and increase productivity. Manual
processes, customer retention, underwriter effectiveness, customer service response,
and claims cycle times are all areas within typical insurance companies which are ripe
for transformation. Insurance companies that understand the truly compelling need
for this transformation, and that take advantage of the tools available today to increase
operational efficiency and improve critical insurance processes, will be leaders in the
industry for years to come.
This paper describes how Business Process Management (BPM) technologies,
including adaptive case management solutions and business architecture tools,
can help insurance companies apply new strategies to reduce operational cost,
eliminate significant streams of paperwork from their processes, improve the customer
experience and grow their businesses. We will highlight companies with best practices
implementation and proven results.
Challenges
Even before the recent economic crisis, pressure was buildin
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