CellPhoneIndustryAnalysis–CSUS.docVIP

PAGE    CELL PHONE INDUSTRY ANALYSIS by Joshua Chan Zhisui Chen Irene Cormane Nou Her Renie Thomas MGMT 182 May 12, 2006  Table of Contents  TOC \o 1-3 \u Introduction  PAGEREF _Toc135180619 \h 1 Dominant Economic Indicator  PAGEREF _Toc135180620 \h 1 1. Market Size:  PAGEREF _Toc135180621 \h 1 2. Scope of Competitive Rivalry:  PAGEREF _Toc135180622 \h 1 3. Stage in Life Cycle:  PAGEREF _Toc135180623 \h 2 4. Numbers of Companies in the Industry:  PAGEREF _Toc135180624 \h 2 5. Customers:  PAGEREF _Toc135180625 \h 3 6. Technology/Innovation:  PAGEREF _Toc135180626 \h 4 7. Product Characteristics:  PAGEREF _Toc135180628 \h 6 Camera cell phones:  PAGEREF _Toc135180629 \h 6 Downloadable Application:  PAGEREF _Toc135180630 \h 8 Video (Streaming):  PAGEREF _Toc135180631 \h 8 Internet Access via PC Card:  PAGEREF _Toc135180632 \h 8 ? Motorola RAZR:  PAGEREF _Toc135180633 \h 8 ? LG the V:  PAGEREF _Toc135180634 \h 8 8. Scale Economies:  PAGEREF _Toc135180635 \h 9 ? Internal  PAGEREF _Toc135180636 \h 9 ? External  PAGEREF _Toc135180637 \h 9 9. Learning Experience Effects:  PAGEREF _Toc135180638 \h 10 10. Capital Requirements:  PAGEREF _Toc135180639 \h 10 11. Industry Profitability:  PAGEREF _Toc135180640 \h 11 Six Forces of Competition  PAGEREF _Toc135180641 \h 12 1. Threat of New Entrants  PAGEREF _Toc135180642 \h 12 2. Bargaining Power of Suppliers  PAGEREF _Toc135180643 \h 12 3. Bargaining Power of Buyers  PAGEREF _Toc135180644 \h 13 4. Threat of Substitute Products/Services  PAGEREF _Toc135180645 \h 13 5. Intensity of Rivalry among Competitors  PAGEREF _Toc135180646 \h 14 6. Unions  PAGEREF _Toc135180647 \h 14 Competitive Position of Major Mobile Phone Manufacturers  PAGEREF _Toc135180648 \h 15 Competitor Analysis of Mobile Phone Manufacturers  PAGEREF _Toc135180649 \h 17 Nokia  PAGEREF _Toc135180650 \h 17 Motorola  PAGEREF _Toc135