FIPMeeting-AmericanPharmacistsAssociation.pptVIP

Chapter 3Characteristics of Services;Learning Objectives;Defining Services;Pharmacist services;Characteristics Unique to Services;Characteristics Unique to Services;Challenges in Marketing Services;Classifying Pharmacist Services;FIGURE?3-1Pharmacist services on a continuum of product to service orientation ;;;;Professional or nonprofessional;Strategies for Marketing Services;Strategies for Marketing Services;/templates/story/story.php?storyId=5675094 ;Strategies for Marketing Services;Strategies for Marketing Services;ATM-style dispensing machines;Self-diagnostic tests;Point-of-purchase;C