A014-X-许文杰_基于聚类分析的航空客户细分研究.pdf

太普华南杯数据挖掘竞赛论文报告 第 1页，共 10页 基于聚类分析的航空客户细分研究 摘 要：随着国内航空市场竞争的加剧和航空业的发展，要求国内航空公司必须利用大量数据中隐 含的知识才能抓住时机，提升核心竞争力。如何利用数据挖掘技术科学指导决策，是航空企业保持 核心竞争力的关键。本文利用数据挖掘中的聚类分析技术对航空客户进行了客户细分的研究，并给 出了客户细分模型的结果，从而能够帮助航空企业准确识别潜在客户，明确客户群体特征，确保市 场营销的精确性，从而在竞争中获胜。 关键词：聚类算法 数据挖掘 客户细分 航空业 太普华南杯数据挖掘竞赛论文报告 第 2页，共 10页 Airline customer clustering study based on clustering analysis Abstract: As the domestic aviation market competition intensifying and the development of the aviation industry, requires domestic airlines to use large amounts of data in the implicit knowledge ,so that we can seize the moment, enhance core competitiveness. How to use data mining technology is the key to the aviation enterprise to maintain core competitiveness. This paper, by using clustering analysis in data mining technology has carried on the customer segmentation to aviation customer research, and gives the results of customer segmentation model, which can help the aviation enterprise accurately identify potential customers, and specific customer group characteristics, ensure accuracy of marketing, so as to win in the competition. Key words: clustering algorithm data mining customer clustering aircraft industry 太普华南杯数据挖掘竞赛论文报告 第 3页，共 10页 目 录 1. 研究目标 ............................................................................................... 4 2. 分析方法与过程.................................................................................... 4 2.1. 总体流程 ..................................................................................................................... 4 2.2. 具体步骤 ..................................................................................................................... 7 2.3. 结果分析 ..................................................................................................................... 8 3. 结论 ..................................................................................................... 10 4. 参考文献 .......................