霸王涼茶改造方案.pptVIP

ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. ASK : In two words, what is your job really about in Advertising? POST : Ask for their words and post responses. (3). 门头广告投放: 凉茶类饮料属于快消品，属于提醒式消费，要加大提醒式广告的投放。如卖场pop广告，门头广告等等。 (4). 报刊投放: 报刊广告主要针对中老年消费群，辅以“三福凉茶”的软文。 (5). 新媒体应用: 1.投放在大众社交网络，如“人人网”，“开心网”等SNS网站。 2.投放在视频网站视频贴片广告。 3.利用自媒体微博发布产品企业信息。如，开通“三福凉茶”新 浪微博，发布中药养生知识，积聚人气。既发扬了中药文化又传播 了品牌和产品信息。 (5). 中药种植基地旅游化经营: 中药基地一般设立在山清水秀的地方；中药形态奇特，芳香馥郁，又有优美的名字，深厚的文化和独特的养生作用；这样的中药基地不仅可以给产品提供原料更可以挖掘为旅游景点，供人参观。 中药世家(霸王国际集团)在广东省罗定拥有霸王中草药种植基地。GAP标准中草药种植基地的建成，不仅为霸王凉茶品牌从源头上提供了更优质、更天然、更环保的原料，也可以充分挖掘利用，形成可供旅游参观中药种植基地和中药文化博物馆。 在中药文化博物馆中设立“凉茶文化馆”，让消费者和媒体了解凉茶文化，同时增加“三福凉茶”的文化积淀，形成产品的无形文化资产。 中药世家自办中药旅游基地，与旅行社合作开发旅游项目。不仅在旅游同时增加销售和传播品牌而，且消费者在参观旅游的同时感受到中药世家的中药文化和健康生产方式，另外还可以帮助公司创收。 (5). 中药种植基地旅游化经营: “广州罗定中药世家旅游风景区” (6). 生产基地透明化化经营: 当前中国食品行业屡出危机，远有三鹿圣元，近有双汇，更有近日来穿的沸沸扬扬的“台湾毒饮料”。中国食品行业已经人人自危，消费者更是担惊受怕。一种健康放心的饮料是消费者目前最想得到的。 霸王国际集团在广州白云机场附近征地325亩，建设有中药日化研发、生产和中药科普基地。假如生产透明化，生产流程可以叫消费者参观，接受媒体采访，