网络营销在中小企业的应用分析汇编.docVIP

网络营销在中小型企业的应用 摘 要 网络营销的含义是在现代营销理论的基础上，我们借着网络、通信和数字媒体技术去实现企业营销的商务行为；自21世纪前期以来，网络营销已经晋升为世界各国互联网发展和关注的热点事件了。例如在我国城市和经济相对发达地方的网络营销建设初步展露头角了，但我们也不能单单只看到表象，实际上我国中小企业的网络营销完全是门外汉，现如今的网络营销建设是影响互联网快速发展的重大因素，如果中小型企业不重视网络营销，则会对其的发展造成不可估量的损害。正因为如此，我们应该要着重研究中小企业的网络营销的理论和实践意义。不过中小企业网络营销面临很多方面的制约。所以，政府要想让中小企业的网络营销快速发展，必须要结合其的发展环境以及企业的需求为导向，从而真实地服务于我国中小企业的发展的建设目标。 关键字： 网络营销； 中小型企业； 营销理念； 营销策略 Network marketing in the application of Small and Medium Enterprises Abstract The meaning of network marketing is on the basis of modern marketing theory, we use network, communication and digital media technology to realize enterprise marketing business behavior; since the early part of the 21st century, network marketing has been promoted into the world of Internet development and the focus of hot events. Such as in Chinas cities and the economy is relatively developed local marketing network construction preliminary exhibition outcrop angle, but we can only see the image actually our country small and medium-sized enterprise network marketing completely is a layman, now now the building of the network marketing is a major factor in the rapid development of the Internet, if do not pay attention to the small and medium enterprises network marketing, the development of the cause immeasurable damage. Because of this, we should focus on the theoretical and practical significance of the network marketing of small and medium enterprises. However, small and medium enterprises in the network marketing is facing a lot of constraints. So, the government wants to let the small and medium-sized enterprise network marketing fast development, must according to the development environment and the demand of the enterprise oriented, so the real service to the construction goal of the development of small and medium-sized enterprises of our country. Key words: Network marketing ；Small and Medium Enterprises； Marketing concept；Marketing strategy 1 网络营销概论 1.1 网络营销的涵义 自21世纪前期，网络营销就已经随之即来