澄海玩具行业出口中存在的问题及对策分析.doc

黄河科技学院毕业论文 第 PAGE I页 PAGE  澄海玩具行业出口中存在的问题及对策分析 摘 要 近些年来，随着改革开放的不断深入，作为人口大国，劳动力成本上的优势使我国玩具制造业迅速发展壮大。据统计，全球约75%的玩具都在中国境内制造，其中，广东省作为我国玩具出口最多的省份，出口额占全国70%以上，其主要分布地区在汕头市的澄海区。目前，澄海地区玩具行业销售额占全国市场份额的10%，其出口额更是占澄海生产份额的70%以上，无疑成为了我国乃至世界主要的玩具生产制造基地。然而，庞大的数据背后却隐藏着澄海玩具行业出口的尴尬现状，召回事件频繁发生，澄海玩具在出口市场上的良好声誉一落千丈，在出口市场中所占份额更是逐年减少，市场范围不断萎缩。因此，澄海玩具行业在出口中存在的诸多问题浮出水面，主要表现在出口产品质量有待提高，玩具品种单一缺乏创新，产品科技含量低，出口时又备受进口国检测标准的困扰，周边国家利用成本优势对其出口空间造成挤压等等，澄海地区的玩具出口企业可谓是在夹缝中生存。 本文以此为背景，分析探讨澄海玩具出口问题的成因，旨在为澄海玩具企业扩大出口广开销路找寻对策，为澄海玩具行业的长远发展尽自己微薄之力。本文的内容结构如下： 首先，阐述澄海玩具行业的出口概况。 其次，指出澄海玩具行业在出口中存在的问题。 再次，分析澄海玩具行业出口问题的成因。 最后，提出改善澄海玩具行业出口状况的对策 关键词：澄海玩具，出口，问题，对策  黄河科技学院学院毕业论文 第 PAGE II页 The Problems and Solutions of Export in Chenghai Toy Industry’s Author: Zhang Xiaoman Tutor: Zhang Zhijuan Abstract In recent years, with the continuous deepening of reform and opening up, as a large population, the labor cost advantage to Chinas toy manufacturing industry expanded rapidly. According to statistics, about 75% of the toys were manufactured in China, as China largest toy exports province, Guangdong accounting for 70% of exports, the main distribution area is Chenghai District in Shantou City.At present, the Chenghai area toy industry sales accounted for 10% of the national market ,and its exports accounted for Chenghai more than 70% production, become a major toy production base of China and the world. However, huge data are hidden behind the export toy industry in Chenghai embarrassing situation, frequent recalls, Chenghai toys in the export markets reputation plummeted, the share of exports is reduced year by year, shrinking the market area . Therefore, Chenghai toy industry in the export many problems that exist in surface, mainly in the export product quality to be improved, the lack of a single toy breeds innovation, product technology content is low, much troubled by the importing country testing standards in export, neighboring countries