电子商务中诚信问题分析与对策毕设论文.docVIP

大连理工大学毕业设计（论文）格式规范 电子商务中诚信问题分析与对策 -  PAGE II - -  PAGE  - 摘 要 随着我国电子商务的快速发展，越来越多的人涉足电子商务，目前电子商务已经成为一项重要的商务形式，给人们的生产生活带来了极大的便利，与此同时电子商务诚信问题越来越突出：如价格欺诈，发货不及时、付款不到位或不及时，商品的售后服务得不到保证，信息的安全性得不到保障等事件时有发生，针对这些问题产生的原因提出通过构建我国电子商务诚信体系来解决电子商务诚信问题，促进我国电子商务健康发展，电子商务诚信体系的建立需要政府、企业和消费者三方面共同努力来建设，本文对电子商务诚信体系建设中政府、企业及消费者所应承担的任务作了探讨。 关键词：电子商务；诚信；诚信缺失；诚信体系  -  PAGE IV - Research and Strategies of the credibility of e-commerce Abstract With the rapid development of electronic commerce in China, more and more people involved in electronic commerce, at present, electronic commerce is an important business forms of production and life, give people a great convenience, at the same time e-commerce problem is becoming more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, commodity after-sales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these problems, the causes of proposed through the government, enterprises and individuals from three aspects constructing Chinas e-commerce systems to solve problems e-commerce, and promote the healthy development of electronic commerce in China. Key words: electronic commerce；the good faith；the lack of credibility；integrity system 目 录  TOC \o 1-4 \h \z \u  HYPERLINK \l _Toc327032921 摘 要  PAGEREF _Toc327032921 \h I  HYPERLINK \l _Toc327032922 Abstract  PAGEREF _Toc327032922 \h II  HYPERLINK \l _Toc327032925 一、概述  PAGEREF _Toc327032925 \h 1  HYPERLINK \l _Toc327032926 （一）本文研究的背景  PAGEREF _Toc327032926 \h 1  HYPERLINK \l _Toc327032927 （二）关于电子商务中诚信问题研究现状  PAGEREF _Toc327032927 \h 2  HYPERLINK \l _Toc327032928 （三）本文的主要工作  PAGEREF _Toc327032928 \h 3  HYPERLINK \l _Toc327032929 二、电子商务诚信现状及问题  PAGEREF _Toc327032929 \h 4  HYPERLINK \l _Toc327032930 （一）电子商务的发展现状及特点  PAGEREF _Toc327032930 \h 4  HYPERLINK \l _Toc327032931 （二）电子商务中诚信的内涵  PAGEREF _Toc3