模块四单元一第四课时活动单.docVIP

模块四单元一第四课时活动单（3.31） 【学习目标】 1．了解如何策划广告宣传运动 2．理解课文，熟悉重要短语的运用 【活动方案】 学生学习活动 【活动一】 1．活动目标：熟悉两篇课文，理解基本意思 2．活动方式：学生听录音并朗读 【活动二】 1．活动目标：熟悉两篇课文，理解基本意思 2．活动方式：学生练习，任务型阅读 A （1）________ you should do in building an ad campaign What is an ad campaign? An ad campaign is a (2)________ program of advertisements using ads of various kinds to (3)________ a certain audience.What are three major (4)_______ in building an ad campaign?Who is the audience for your ad campaign? The people (5)________ you want to reach are your target audience. How to (6)_________ this question? You need do research and analysis in (7)_______ to decide your audience. You need explore what the audience already thinks. You also need (8)______ right message for right people. What do you want your ad campaign to say? You settle this question by deciding what you want the audience to know or think about. It is of importance to try to (9)_______ the audience so as to get them to (10)_______ in some way. How do you reach your audience? You can get your message across in different ways when you are (11)_______ an ad campaign. The approach you use should (12)______ on your target audience and which ads draw their attention best.Keys:1. What 2. planned/designed 3. reach/affect/influence 4. questions 5. that/who/whom 6. settle 7. advance 8. create/write 9. attract 10. react 11. organizing 12. depend B Our ad campaign (1)________ smoking (2)________ for the campaign Millions of people (3)______ the world die (4)_______ smoking every year. Cigarettes contain poisonous chemicals that can lead (5)_______ lung cancer and heart disease. Much money is (6)_______ in smoking and more dangerously, the number of smokers is increasing.Solutions to the three questionsHigh school students are our audience. We pay attention to young people and (7)_______ them from smoking Our anti-smoking campaign will tell young people the bad (8)______ effect of smoking, as well as secondhand smoking. We will e