中小企业第三方电子商务模式探究_毕设论文.doc

PAGE  PAGE 27 论文题目：中小企业第三方电子商务模式探究 专 业：电子商务（文） 摘 要 随着互联网的发展，电子商务得到了广泛的应用，第三方电子商务模式更是因其独特的优势给我国中小企业带来了巨大的应用价值，其前景非常广阔。然而，我国第三方电子商务模式还处在起步阶段，各方面的发展存在很多不足，一定程度上又限制了中小企业发展。为此，本文首先提出了第三方电子商务的内涵、特点、分类及其应用价值，其次运用SWOT分析法分析了中小企业应用第三方电子商务的优势、劣势、机会和威胁，说明第三方电子商务模式适合中小企业，中小企业只有充分发挥自身优势把握时机，克服自身不足，规避风险，才会充分发挥第三方电子商务的作用，促进企业持续发展。再次分析了国内外第三方电子商务的现状及我国中小企业应用第三方电子商务存在的问题，并提出应用策略和发展前景，最后结合案例分析得出第三方电子商务模式是中小企业快速、健康、可持续发展的必由之路。 [关 键 词] 中小企业；第三方电子商务模式；第三方电子商务平台； SWOT分析 [论文类型] 应用研究 Title: Study on third-party e-commerce mode of Small and medium-sized enterprises Major: Electronic commerce (article) Name: Xie Minmin Signature: ____________ Supervisor: Yun Xiaohong Signature: ____________ ABSTRACT With the development of the Internet, e-commerce has been widely applied, third-party e-commerce mode is due to its unique advantages to small and medium-sized enterprises in China has brought great application value, its prospect is very wide. However, Chinas third e-commerce is still at the beginning, there are many aspects of development, to a certain extent and restricted the development of small and medium-sized enterprises. Therefore, this paper first puts forward the third e-commerce connotation, characteristics, classification and application value, secondly with SWOT analysis of the small and medium-sized enterprises of electronic commerce application third-party strengths, weaknesses, opportunities and threats, third-party e-commerce mode for small and medium-sized enterprises, small and medium-sized enterprises only take advantage timing, overcome their deficiencies, avoid risk, and will be fully exert the function of e-commerce, the third party to promote enterprise sustainable development. And again the third e-commerce application situation and small and medium-sized enterprises third-party e-commerce, the existing problems and puts forward some strategies and development prospect of application, and finally combining case analysis is the third e-co