影视广告中的视觉元素分析_学位论文.docVIP

PAGE 0 PAGE 0 提供全套，各专业毕业设计 四川师范大学本科毕业论文 影视广告中的视觉元素分析 学生姓名院系名称文学院专业名称广告学班级2010级5班学号2010010516指导教师 四川师范大学教务处 二○一四年五月 PAGE 16 影视广告中的视觉元素分析 学生： 指导老师： 内容摘要：随着科技的进步，社会的发展，影视广告自诞生以来，发生了翻天覆地的变化，其形式日益新颖，在视觉表现上实现了无彩色到有彩色的革命性的转变。此外，其视觉表达的形式也达到了空前的丰富与多样。电视广告的视觉效果其本质就是吸人眼球，赢得受众的注意力，从而实现对产品的宣传，促使大众购买产品。但是，任何事物发展到一定阶段都会出现问题，影视广告在视觉传达上也不例外，其视觉表达上也有很多不足之处。本文立足影视广告的视觉元素，将其进行分析，阐述自己的观点，引用国内外著名影视广告加以论证，希望能给影视广告从业者带来实质性的帮助。 关键词：影视广告视觉元素视觉表达 The visual elements analysis in the TV Film advertisement Abstract: With the rapid development of technology and society ,TV Film advertisement has experienced an significant change since it was born and its form has become more original .It also had experienced a revolutional change from the white-black to the colorful in visual expression .In addition ,the visual expression enjoyed unprecedented abundance and diversity .The essence of the visual effect of television advertisement is to attract people’s eyes ,to get audience’s attention in order to publicize the product and persuade the public to buy them .However ,at certain time in the development of everything ,the problem will emerge .There is no exception in the visual expression of TV Film advertisement .Its visual expression has many disadvantages .The paper bases on the visual elements of TV Film advertisement ,which will be analyzed to elaborate my opinions ,and tries to cite the famous TV Film advertisement to demonstrate the idea .The paper will give some essential advice to the practitioners in the industry of TV Film advertisement. Key words: TV Film advertisement the visual elements the visual expression 目 录  TOC \o 1-3 \h \z \u HYPERLINK \l _Toc387692261一、影视广告的发展  PAGEREF _Toc387692261 \h 1 HYPERLINK \l _Toc387692262二、视觉元素的构成  PAGEREF _Toc387692262 \h 1 HYPERLINK \l _Toc387692263（一）色彩  PAGEREF _Toc387692263 \h 1 HYPERLINK \l _Toc387692268（二）文字  PAGEREF _Toc387692268 \h 7 HYPERLINK \l _Toc387692269（三）光与影  PAGE