社会研究方法课件之科学和研究.pptVIP

营销调研方法Marketing Research Methods;什么是市场研究？;ESOMAR欧洲民意和市场研究协会;Qualitative Research 定性研究 Research that yields an in-depth understanding about an issue. Qualitative research typically focuses on a small number of people. Since these people are interviewed in-depth, interviews tend to be longer and are often unstructured. An outline of discussion points, rather than a questionnaire, is often used. This type of research also tends to be conducted in person, either in focus groups or one-on-one interviews. Quantitative Research 定量研究 Research used to statistically estimate the viewpoints of a population providing estimates of percentages or averages. This research usually employs larger samples and takes less of the respondents time. Telephone surveys, mail surveys, intercept surveys, central location studies, in-home use studies, door-to-door studies are all used in quantitative research.;Marketing Research Association 市场研究协会的定义;您心目中的市场研究;科学与研究;基本概念（1）;基本概念（2）;知识的定义;认识论;方法论;勒内·笛卡尔的方法;Wason Selection Task逻辑测试题;Wason Selection Task逻辑测试题（续）;测试题的答案;知识的其他来源;权威;传统;常识;媒体的神话;个人经验;图说MH370失联事件的费解之处;;为什么MH370会失去联系;什么是“真正”的真理;科学的目标;伪科学与垃圾科学;科学共同体的规范;研究的步骤;定性与定量研究;社会科学的基础;社会研究的一些辩证关系;社会研究的伦理