marketing channels a management view PPT.ppt

MARKETING MANAG;Structure of th;PART 1Understan;Ch.1 Marketing ;Marketing Tasks;In fact,marketi;Demand states a;A broadened vie;A broadened vie;The decisions m;Marketing Conce;Marketing (mana;‘Marketing is t;Target markets ;Company Orienta;The production ;The product con;The selling con;The marketing c;The societal ma;How Business an;Company respons;Relationship ma;Ch2. Building C;Defining Custom;Customer delive;Tools for Track;The Nature of H;Resources ;Stakeholders 利益;Delivering Cust;无标题;Attracting and ;Ch3. Winning Ma;Marketing-orien;Most large comp;Winning Markets;The strategic-p;Corporate and D;Defining the Co;Defining the Co;Characteristics;Assigning Resou;The Boston Cons;The General Ele;The General Ele;Planning New Bu;Intensive growt;Integrative gro;Diversification;Downsizing olde;Business Strate;SWOT analysis ;External enviro;Political/legal;Economic Factor;Sociocultural f;TechnologicalNe;External enviro;Opportunity and;Marketing oppor;Internal enviro;Goal formulatio;Strategic formu;Three types of ;Strategic Allia;Implementation ;The Marketing P;The value-deliv;Steps in the pl;Product Plannin;PART 2Analyzing;Ch 9. Identifyi;Levels and patt;Levels of marke;Patterns of mar;Market-segmenta;Segmenting cons;Bases for segme;Effective segme;Market targetin;Selecting the m;Additional cons;PART 3Developin;Ch 10. Position;Differentiation;Product differe;Service differe;Image different;Developing and ;Product life-cy;Market evolutio;PART 4Making Ma;Ch 15. Designin;Setting the pri;Determining dem;Unique-value ef;Estimating cost;Selecting a pri;Selecting a pri;Selecting the f;Adapting the pr;Initiating and ;Managing Market;Ch16 Managing M;What work is pe;Channel levels ;Channel-design ;Channel managem;Channel dynamic;Vertical market;Ch18 Managing I;The communicati;Developing effe;Determining the;Designing the m;Selecting commu;Establishing th;Deciding on the;The promotional;Factors in sett;Structure of th;Process of mark