韩国现代汽车的成功和其对中国汽车自主品牌的启示.pptVIP

——以韩国Hyundai为例;General Overview;General introduction;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;How many autonomous vehicle brands in China do you know?;Hyundai motor company is South Koreas largest car company, one of the worlds 20 largest car companies. It was founded by chung ju-yung in 1967 . The headquarters of Company was in Seoul, South Korea,The company has the annual production of 1 million cars. Main models: Accent, Sonata, Azera, Rohens, Equus, Veracruz, Coupe, Dynasty Now its business scope expanded to construction, shipbuilding and machinery and other fields. ;the core values HMC aspire to;------The first stage (1967-1980) Introduce foreign technology develop independent brands. ① Cooperated with Ford ②The first independent models Pony put into production, and quickly obtain huge success in the domestic market. ------The second stage (1980-1990) Expand the scale of production,start the overseas markets. ① Expanded for large scale on the domestic factories . ② Enter the overseas market, and set up a depot of the annual output of 100000 vehicles scale in Canada. ; ------The third stage (1990-2000) Accelerate RD, improve the product system. ① Launched the first concept car which completely researched and developed independently. ② Made it into new areas of the world car market, and further expanded the model series of Hyundai. ------The fourth stage (2000----) Strengthen the overseas sales, create global brands. ① Built the system of export regional headquarters. ② Built the brand image . ;;Directory;It to be able to build factories independent development models in just 18 years (1967-1985), and to become Koreas largest automotive group, ranks among the top 20 global automotive company. Hyundai has one of the worlds largest automobile production base in Ulsan factory, statewide depot, Asan plant, eight research centers, with South Koreas only i