试论英格兰足球超级联赛在我国的电视转播机制.docVIP

PAGE   PAGE \* MERGEFORMAT II 论文编码：RUC-BK-专业代码-学号 中国人民大学本科学生毕业论文 试论英格兰足球超级联赛在我国的电视转播机制 作 者： 学 院： 新闻学院 专 业： 年 级： 2009级 学 号： 指导教师： 论文成绩： 日 期：  摘要 本文以传播学以及体育各相关学科理论为支撑，通过对英超联赛在我国转播机制为重点进行论述，分析英超联赛在中国电视传播机制的形成和发展，再进一步分析论证新媒体环境下英超联赛传播策略则符合传播学经典理论阐述。本文从英超联赛的转播早期我国电视媒体对于英超联赛的转播机制出发，对其转播形式内容及版权分配等细节进行全面梳理，随后介绍英超转播天盛收费模式的失败引发的对于我国收费电???的思考，分析收费电视在我国电视媒体中发展的未来方向及可行性，最后介绍了新媒体环境下我国电视媒体对于英超的转播给我国电视转播商的启示，英超联赛是全世界商业开发最为完备、职业水平最高的联赛，无疑是我国足球乃至整个职业联赛制赛事可资借鉴的良好范例。本文旨在将有益的、符合我国实际的传播策略移植到中超乃至我国整个职业足球联赛的传播推广活动中来，对于我国职业体育传播策略有积极的实践启示。 关键词：英超联赛 转播机制 实践启示 Abstract In this paper, communication studies and sports various related disciplines theory supported by the Premier League broadcast mechanisms are discussed in our focus on analysis of the Premier League in the formation and development of Chinese television transmission mechanism further analysis under the new media environment demonstrate the spread of the English Premier League Communication strategy is in line with the classical theory expounded . From the early broadcast of the Premier League Premier League television broadcast mechanism for starting a comprehensive combing their broadcast content and copyright assignment form and other details , then introduced the Premier League broadcast Tiansheng charging failure triggered the thinking of pay TV to analyze the feasibility of the future direction and development of pay TV in our television media , and finally introduces the revelation of the Premier League s TV media for television broadcast to the country s new media environment , the Premier League is the worlds most comprehensive commercial development , occupational the highest level of the league , is undoubtedly a good example of our football league system as a whole can learn from events . This paper aims to useful communication strategy in line with Chinas actual trans