Unit1AdvertisingProject课件（牛津译林版必修4）.pptVIP

Unit 1 Advertisingproject How do you build an ad campaign;Two main types of advertisements ?;Fast-reading;Ⅰ.Questions;3.Before building an ad campaign, what questions you must consider first? （1）Who is the audience for your ad campaign? （2）What do you want your ad campaign to say? （3）How do you reach your audience?;Careful-reading;Ⅱ.Fill in the blanks;2.What do you want your audience to say?;3.How do you reach your audience?;Key phrases;试图吸引观众 设计一次公共福利活动 关心/ 关注一个社会问题 对…感兴趣 影响他们的生活 让你的信息被理解明白 主要取决于你的目标观众;Key sentences;Fast-reading;Ⅰ.Questions based on Article 2;2.Who’s the target audi