研究生商务英语教学课件2.pptVIP

Unit 2 Marketing;Market vs. Marketing;Some terms ;What is marketing?;;What is marketing?;Good sayings;Core marketing concepts;Needs, wants and demands;Industry (a collection of sellers);Selling vs. Marketing;;; The selling concept takes an inside-out perspective: factory →products →selling and promoting→ profits through sales volume The marketing concept takes an outside-in perspective: target market →customer needs →integrated marketing →profits through customer satisfaction ;Market customer integrated profits through needs marketing customer