LogoandBrandGuidelines.PDF

Logo and Brand Guidelines NCAR/UCP/UCAR Communications | UCAR President’s Ofce Fall 2014 INTRODUCTION ABOUT THIS DOCUMENT This NCAR/UCP/UCAR manual provides guidelines for our logos, websites, and related digital and print materials. It outlines the visual elements that represent our collective identity—the shared brand by which others recognize who we are as an organization. RELATED UCAR POLICIES 3.1 Ofcial Communications Social Media Guidelines 3.5 Publication and Information Dissemination Guidelines for Advertisements, Press Releases, Sponsorships, Exhibits Additional communications-relevant policies LOGO AND BRANDING HELP For questions about UCAR’s Communications Policies and Procedures: Rachael Drummond, Director of Communications 303-497-8604 | rachaeld@ For technical advice on ?le types: Michelle Flores, Web Developer 303-497-2115 | commweb@ For logo permissions: Zhenya Gallon, Editor 303-497-8607 | commweb@ ii LOGO AND BRANDING GUIDELINES CONTENTS 1 LOGOS 1 1.1 About Our Logos 1 1.2 Logo Anatomy 2 1.2.1 UCAR logo 2 1.2.2 NCAR logo3 1.2.3 UCP logos 4 1.2.4 NSF logos 5 1.2.5 Using two or more logos together 6 1.2.6 Using multiple logos within slide presentations 6 1.3 File Formats 7 1.4 Sizes 8 1.4.1 SMALL 8 1.4.2 MEDIUM 9 1.4.3 LARGE 10 1.5 Logo Usage 13 1