蒂森克虏伯电梯（中国）员工 社交媒体使用指南.pdf

ThyssenKrupp Elevator 蒂森克虏伯电梯 蒂森克虏伯电梯（中国）员工 社交媒体使用指南 Social Media Guidelines for Employees of TKE (China) 目的 Purpose 本指南旨在帮助所有蒂森克虏伯电梯（中国）的员工了解在各类社交媒体上发布、评论或转 发与公司品牌、产品及业务相关内容时的注意事项，从而在社交媒体技术日新月异的环境 下，引导员工正确利用此类平台促进同事间的信息分享与协作、帮助公司推广品牌、发展业 务。 The Guidelines aims to help employees of TKE (China) properly publish, comment or share any content related to the TKE brand, products and business on varied types of social media, with the hope that social media platforms can be effectively used by employees for information sharing, collaborating and promoting the brand and business of our company. 社交媒体定义 Definition of Social Media – 社交网络站点：帮助人们建立社区、成为联系人并分享信息，如 Facebook、人人网、 豆瓣、Linked-in 等； – Social networking sites: help users build communities, find contacts and share information, e.g. Facebook, , , Linked-in etc.; – 论坛和各类聊天室：可以让用户解释并讨论各类话题的在线交流平台； – BBS and online chat rooms: allow users to exchange information and initiate discussion on varied topics; – 各类移动 APP 的朋友圈：微信、运动类、购物支付类等； – “Moments” pages of Apps: WeChat, Sports apps, online shopping payment apps, etc.; – 博客：个人网站，可发表个人见解并与他人共享；可拥有订阅读者；读者可对作者文 章进行转发和评论； – Blog: Journal-style website where the owner can publish original articles. Its followers can subscribe, comment on and forward the content; – 微博：通过关注机制分享简短实时信息的广播式的社交网络平台，如新浪微博、腾讯 微博、Twitter； – Microblog: Social networking site where users can broadcast short real-time information to their followers, e.g. Sina Microblog, Tencent Microblog, Twitter; – 百科类网站：任何人可以编辑和修改的网站，如 Wikipedia, 百度知道、知乎等； – Public encyclopaedia: Websites where anybody can create and edit entries, e.g. Wikipedia, www. , ; 1 ThyssenKrupp Elevator ThyssenKrupp Elevator (China) No. 2, Xunye Rd, Sheshan Subarea Songjiang Industrial Area, Shanghai, China Tel : (+86)21 5707 6888 Fax: (+86)21 3701 0633 蒂森克虏伯电梯 (中国) 地址：上海市松江工业区佘山分区勋业路 2 号 电话：(+86)21 5707 6888 传真：(+86)21 3701 0633 2 蒂森克虏伯电梯 – 视频和照片分享网站：例如土豆、优酷、腾讯视频等。 – Video Ph