0133050866_vc MIS13_CH02_Case2_Salesforce.pdf

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 2 GLOBAL E-BUSINESS: HOW BUSINESSES USE INFORMATION SYSTEMS CASE 2 S: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL /watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL /watch?v=WxC0X7ypaDQfeature=relmfu continued Chapter 2, Case 2 : The Emerging Social Enterprise 2 SUMMARY S is the leading provider of enterprise cloud-computing applications with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they have made a number of acquisitions of social technology firms and now offer cloud-based social enterprise services to their primary customers such as Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, S is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. CASE Social enterprise (also “social business”) refers to efforts by business firms to integrate social media and social computing tools into their ent