THEFOLLOWINGPRESENTATIONISNOTRATED.IT.ppt

THE FOLLOWING PRESENTATION IS NOT RATED. IT CONTAINS SCENES OF FULL FRONTAL NUDITY, EXTREME VIOLENCE INVOLVING WHIPS, HANDCUFFS AND WHIP CREAM, AND COARSE LANGUAGE. IF YOU ARE EASILY OFFENDED YOU NEED TO LEAVE THE ROOM NOW. ;Durex Condoms;Overview;Company Overview;And consumer health products: Footcare/footwear (Dr. Scholl) Many various OTC goods in Europe UK;Missionary Statement;Brand;Started in 1915 in London, UK as London Rubber Company Durex name registered in 1929 meaning “Durability, Reliability, Excellence” Focuses on innovation Manufacturing process Testing process First anatomically shaped condom In 1999 LRC parent merged with another company to form SSL International ;SWOT ANALysis;Weaknesses Large efforts put on promotion of sexual health, which may benefit competitors Product is often purchased in high stress immediate situations (ex. When your hot date is buck naked, spread eagle waiting for you to slip her the big greaser and you need to get a condom NOW, brand becomes of less importance.) ;Opportunities People are becoming more educated in the need to protect themselves against STIs which represents an increased number of consumers Society is becoming more accepting of sexual promiscuity Rapidly advancing technology makes manufacturing more efficient, less costly, more effort can be placed on distribution;Threats Limited brand loyalty Government restrictions on advertising Other products with similar function: Oral contraception Dams IUDs Excessive masturbation ;Market;Competing Brands;Product;Product Portfolio;Product Portfolio;Product Portfolio;Penis Size Distribution Chart;Packaging;Packaging;Target;Where does the target obtain Durex condoms? Pharmacies Grocery Stores Convenience Stores/Gas Stations Mega stores like Wal-Mart Adult Stores Brenda’s Purse Vending machines Health Clinics Bars/Nightclubs;Distribution and Placement;Message;“For a hundred million reasons” “The energy created during sexual intercourse is roughly equivalent to climbi