管理信息系统16课件.pptVIP

Chapter 16;The Executive Position; Marketing information system;Environmental Information and data;16.2 What Do Executives Do?;16.2.1 Fayols Management Functions;16.2.2 Mintzbergs Managerial Roles;16.2.3 Kotters Agenda and Networks;16.3 How Do Executives Think?;16.3 How Do Executives Think? (cont.);16.4 Unique Information Needs; 图16-3 How Minzberg’s CEOs Spent Time;16.4.2 Unique Information Needs;HIGH;16.4.2 Jones McLeod Study (cont.);Vice President of tax;16.4.2.3 Sources of Information;Environment;16.4.2.4 Media Used for Communication;16.4.2.5 The Executive Does not Control:;The Media P