贸英语写作Unit1商务信件格式.pptVIP

贵州财经学院;课程简介;;;;Unit 1 Layout of Business Letters;Unit 1 Layout of Business Letters;Section1 The Basic Principles of Business Letter Writing(商业书信的基本写作原理);Section1 The Basic Principles of Business Letter Writing(商业书信的基本写作原理);2) Correctness 正确 3) Completeness 完整 一封商业信函应概括各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。 ;4) Concreteness 具体 The following guidelines can help us write concretely : ???? 1) Use specific facts and figures ; ???? 2) Put action in your verbs . Prefer active verbs to passive verbs or words in which action is hidden ; ???? 3) Choose vivid , image-building words ; ???? 4) Pay close attention to word orders , put modifiers in right place . ;5) Conciseness 简洁 （一）避免废话连篇，文字冗长（二）避免不必要的重复 （三）短句、单词的运用 ???1) Omit trite expressions ;（省略陈词滥调） ???? 2) Avoid unnecessary expressions; ???? 3) Include only relevant facts with courtesy ; ???? 4) Organize effectively . ???? Please compare : ???? A. (poor)The senator（参议员） , who came from New York , gave a speech that was long and tedious . ???? B. (better) The senator from New York gave a long , tedious speech . ;6) Clarity 清楚 意思表达明确，要注意： 1) Choose plain , simple words , words that are short ,familiar ,conversational , straight-forward ; ???? 2) Build effective sentences and paragraphs . Generally , the average length for sentences should be about 17-20 words .Short paragraphs encourage one to finish reading a letter . Usually a letter paragraph consists of no more than 10 lines ; ???? 3) Aim at unity , coherence and emphasis in your expression . ;6) Clarity 清楚 Compare the following examples . Sentence B is clearer and more effective than sentence A: We have your remittance（汇款） of January 30 in the amount of $300 , and wish at this time to thank you for it . B. Thank you for your remittance of January 30 for $300;7) Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表现。 1) Be sincerely tactful , thoughtful and appreciative ; ???? 2) Take a personable , friendly and modest tone ; ???