Inside advertising电子课件1.pptVIP

Unit 5　Inside advertising ;QUESTIONS ON ADS A senior English class has been listening to a talk by the president，Ms Teflon，of an advertising company.Now it is the studentsturn to ask questions. (Ms Teflon＝M　Mr Hall＝H　Kate＝K　Ben＝B　Sarch＝S　Tom＝T) H：Thank you，Ms Teflon，for taking time to come and talk to us about the world of advertising.Im sure weve all learned a lot.Now，students，have you any questions for Ms Teflon？...Kate?;K：Um.I found your talk very interesting and I can see that the work of an advertising agency is very complicated and also very expensive.But do adverts really work？I hardly ever notice them，and even with the ones I do notice，I usually forget the name of the product.;M：Thats an excellent question.And youre quite right，we dont notice many of the advertisements we see or hear every day.But we do remember ads for products we would like to have.After this lesson，try this experiment.Each of you writes down the name of the product that is advertised in the two or three advertisements you do remember.Then make a list.I guarantee that the list will be quite short because most of you are interested in the same products，such as sports shoes，fashion clothes，movies and so on.I think you will remember the names of these products simply because they are relevant to your lifestyle.;H：Another question？Ben. B：Ms Teflon，youve talked about how much money companies spend on advertising.Well，if they didnt spend that money，wouldnt the things we buy be cheaper? M：Good point，Ben.But you see，a companys advertising cost is a very small part of their overall budget.They spend hundreds of times more money in making the products and getting them into the shops.So you see，saving on advertising wouldnt make much difference to the cost. S：I find adverts annoying.They interrupt my programmes on television and all those big billboards around town are so URGLY.Advertising benefits the advertiser，but it doesnt benefit ordinary people.Wouldnt our world be better if we made advertising