TheInfluenceofExperientialandDispositionalFactorsin.ppt

The Influence of Experiential and Dispositional Factors in Phishing:An Empirical Investigation of the Deceived;Abstract;?Introduction 1/2;Consistent with the “fishing” homonym, phishing attacks are often described by using a “bait?and-hook” metaphor . Because of ineffective technological methods of prevention, much of the responsibility for detecting phishing lies with the end user. Educating and training e?mail users about fraud prevention and detection at the “bait” stage must be considered the first line of defense.;Interpersonal Deception Theory and Phishing 1/2;Past research has suggested that after receivers “click” on the e?mail message, they rarely detect the phishing Web site. Thus, the initial detection of the fraudulent e?mail is critical but can be difficult. Detecting the deceptive nature of a phishing e?mail is expected to depend on individual experiential and dispositional factors, which will now be discussed. ;A Model for Deception in Phishing 1/5;The medium being used to transmit the message influences the deceptive message potential for several reasons. First, the lower social richness and asynchronous nature of electronic media. Second, different media provide deceivers varying amounts of tailorability. Finally, different media transmit varied amounts of social cues that offer receivers a greater opportunity to develop suspicion and detect deception. ;Phishing differs from face-to-face communication. The research model presented here has been designed to reflect a less interactive environment than the previous models. ;The current model includes two categories of individual factors. Experiential factors computer self-efficacy Web experience knowledge of appropriate security policies Dispositional factors disposition to trust perceived risk suspicion of humanity;Because the goal of the current research is to explore factors that can lead to the successful deception of a phishing receiver. the outcome variable of interest is labeled de