中南财经政法大学奶茶市场调研报告.pdf

中南财经政法大学西苑地区奶茶市场消费偏好情况 调研报告 指导老师：王新刚 项目成员：农经 0901 黄泉泉 0906080129 农经 0901 陆芸 0906080125 农经 0901 王文倩 0906080163 农经 0901 姚许可 0906080106 项目实施时间： 2011 月 10 月 3 日~2011 年 10 月 28 日 目录 一、 调 研 背 景· ·································································? 二、 调 研 项 目 简 介· ·····························································? 三、 调 研 目 的· ·································································? 四、 调研内容 （一） 调研范围· ······························································ 2 （二） 调研对象· ······························································ 2 （三） 调研样本· ······························································ 3 （四） 调研内容· ······························································ 3 五、 研究框架设计 （一） 研究方法· ······························································ 3 （二） 进度安排· ······························································ 4 六、 调研过程 （一） 调查对象· ······························································ 5 （二） 二手资料收集· ·························································· 5 （三） 定性调研 （焦点问题小组访谈） ············································· 5 （四） 问卷设计与试调研· ······················································ 5 （五） 制定抽样方案和正式调研· ················································ 5 （六） 样本有效性检验· ························································ 5 （七） 数据处理· ···········