电子商务市场机制新.pptVIP

Chapter 2;Learning Objectives;Learning Objectives (cont.);How Raffles Hotel is Conducting E-Commerce;Raffles Hotel (cont.);Raffles Hotel (cont.);Raffles Hotel (cont.);Electronic Marketplaces;Electronic Marketplaces (cont.);NTE Evens the Load;NTE Evens the Load (cont.);Marketspace Components;Marketspace Components (cont.);Marketspace Components (cont.);Marketspace Components (cont.);Marketspace Components (cont.);Types of Electronic Markets;Types of Electronic Markets (cont.);E-Marketplaces;Consortia Information Portals;Supply Chains;Supply Chains (cont.);Exhibit 2.3A Simple Supply Chain;Supply Chain Components;Types of Supply Chains;Exhibit 2.4Supply Chains: Integrated Build-to-Order;Value Chain Value System;Supply Chain Value Chain;Supply Chain Value Chain (cont.);Intermediation in E-Commerce;E-Distributors on B2B;Disintermediation Reintermediation;Syndication as an EC Mechanism;Competition in the Internet Ecosystem;Competition in the Internet Ecosystem (cont.);Competition in the Internet Ecosystem (cont.);Competition in the Internet Ecosystem (cont.);Porter’s Competitive Analysis;Exhibit 2.6: Porter’s Competitive Forces Model;Liquidity;Quality Uncertainty Assurance;E-Market Success Factors;Electronic Catalogs;Classifications ofElectronic Catalogs;Customized Catalogs;Electronic Catalogs at Boise Cascade;Boise Cascade (cont.);Boise Cascade (cont.);Search Engines;Search Engines, Intelligent Agentsand Shopping Carts;Auctions;Limitations of Traditional Auctions;Electronic Auctions;Electronic Auctions (cont.);Dynamic Pricing;Exhibit 2.8Types of Dynamic Pricing;Dynamic Pricing (cont.);Dynamic Pricing (cont.);Dynamic Pricing (cont.);Exhibit 2.9English Auction, Ascending Price;Dynamic Pricing (cont.);Exhibit 2.10The Reverse Auction Process;Dynamic Pricing (cont.);Limitations of Electronic Auctions;Impacts of Auctions;Reverse Mortgage Auctions in Singapore;Reverse Mortgage Auctions in Singapore (cont.);Bartering—an exchange of goods and services Bart