Brand show of no return.doc

 PAGE \* MERGEFORMAT 8 ‘Brand show’ of no return Outsiders into the liquor industry, we must first know how to do the market, how to do the brand, and is familiar with the industry characteristics, familiar with dealers, if even the basic rules of the market is not followed, then the so-called innovation Ye Hao, brand management, Ye Hao, market speculation or whatever, flash in the pan, it is not in the forefront of the market through the waves of wind and wave. In 2002, the ‘Television predators’ Deng Jianguo ‘quit that’ good-bye film and television, spending huge sums acquisition Renhuai City, Guizhou Maotai Town Chishui River wine company, lofty claim that to invest 300 million yuan to build Chishui River Liquor Brands to make it not only became well-known brand in China, but also to become well-known brands worldwide. Foreign capital (foreign trade) a continuous influx of liquor market gold rush, this is not nothing new, but longer than the hype of the ‘film predators’ appeared to be very ‘alternative’ to do camp was very eye-catching to attract enough eyeballs, All of a sudden a lot of news media have reported. One will be ‘predators’ acquisition of the Chishui River wine press conference; one will be’ predators’ to leave show business to the ‘quit that’ farewell Council; one will be ‘predators’ to bring public actor and’ Asia’s first a giant ‘stir sugar amp;amp; distilling the spring of 2003 the National Trade Fair in Chengdu; a will is’ predators’ ingenuity of the Beijing opening ceremony Chishui River restaurants, etc. and so forth. To a liquor market, film and television, really has created a hubbub. Allegedly, only a variety of news media reporting on the advertising value rather the value of several tens of millions. A general point of view, Deng Jianguo reached the liquor market, shot the first one seems to play very well, it is a sensational effect, be called speculation masterpiece. However, to test its effect must have come to the market perfor