Integrated Distribution ability to save Lenovo-.docVIP

 PAGE \* MERGEFORMAT 14 ‘Integrated Distribution’ ability to save Lenovo? 1600 more than the size of the General Assembly, becoming the channel’s most popular ever think of the General Assembly. Following the May 1 ahead of schedule to complete the Lenovo acquisition of IBM global PC, including the formal establishment of Lenovo China and Lenovo International, including the new Lenovo Group, after the birth of only 18 days of the new Lenovo also win the channel of the General Assembly held in Boao, Hainan. Is that the present Assembly, has been very little talk with people, channels, Liu Jun, Lenovo Group, the senior vice president and chief operating officer of Lenovo China, suddenly throwing a Lenovo channel a new concept - ‘Integrated Distribution’ . From the strategic adjustment since the beginning of 2004, Legend of the recycling channels has been thought and exploration did not stop. Was uproar from the direct sales transferred to the ‘marketing mix’, and then to Great Legend ‘Qingcheng Mountain Conference’ after the ‘integration of distribution’, as well as the senior associate from time to time from the mouth of the ‘short-chain management’, this time, ‘integration of sub - Pin ‘turn to think what? According to Liu’s statement, ‘integrated distributor of’ The core idea is: the Lenovo channel partners as a whole, for the integration of customer-oriented design, clear roles and division of labor, and showed four characteristics - ‘Integration setting, customer guidance, the professional division of labor and collaboration ‘. Lenovo through the chain retailers, distributors, franchisees and other services to small and medium customers 3 ways, through the ‘Account Manager, Canadian service providers’ and the customer service agents are two ways to large customers. According to Lenovo’s vice president of sales responsible for the interpretation of Chen Shaopeng, Lenovo hopes to form the effect is like standing on Lenovo and partners of an enterprise’s va