Inward-seeking Marketing Inspiration.docVIP

 PAGE \* MERGEFORMAT 17 ‘Inward-seeking’ Marketing Inspiration When it comes to ‘marketing’ the term, many people would immediately think of the well-known names such as Kotler Marketing authority, a number of advanced marketing idea has also been continuously translated into books, widely spread in the streets. In the current market for the economic development is, indeed, also played a role in promoting. MBA Forum in relation to these popular theories, the Chinese mainland is often the idea can only be buried, even when we were moving again to bring this world have the Huizhou merchants, Shanxi, when, and very few were familiar with. Fortunately, one hit the ‘Qiao Jia Da Yuan’, so many people has unearthed the dusty market economy, Chinese-style business people, dealers in heavy agricultural suppression lasted for background, the Chinese-style marketing has long been a matter of fact there is , but never in the classroom where teaching and, therefore, gradually as the light was left behind may be a superficial understanding of the term people - Confucian Merchants. What is Confucianism trader, I also can not make a precise definition, because our knowledge is always insufficient to cover a thousand years of accumulation. But in the near future, I come into contact with a businessman, but I rise to such a Lingji pop - inward seeking marketing. What is the inward need? It was explained that the inward-seeking is to make their own change, hopes to continue to improve their problem-solving ability to deal with the issue around, inward result of seeking their own constantly trying to improve that capacity is growing. On the contrary, outsiders are focused on the external dependence, by external forces to reverse their situation. So, what is the inward-seeking marketing it? Case Description: A maotai dealer’s upbringing Shijiazhuang City, Hebei Province, Mr. Li is a special shop owner Maotai, he drinks five years ago, came into contact with foot ring, a few yea