Otsuka salesmanship to come back.docVIP

 PAGE \* MERGEFORMAT 13 ‘Otsuka’ salesmanship to come back In August 1980, China’s pharmaceutical industry and Otsuka Pharmaceutical Co., Ltd. of Japan jointly established the first Sino-Japanese joint venture - China Otsuka Pharmaceutical Co., Ltd.. An initial investment of 22 million yuan, the two sides each with 50%, was the largest joint venture in Tianjin. The enterprise was originally produced 500mI polypropylene plastic infusion bottle, an annual output of 6 million bottles, in May 17, 1984 formally put into production. Japan and other countries, the company introduced advanced production equipment and technology, product varieties, packaging, shape, quality is better than the domestic similar products, but higher than the domestic prices of 54% of transfusion bottle. Production from the formal to the first half of 1985, corporate sales very bad, warehouse backlog, factory workers were forced to open half a day, businesses face the risk of failure. At this critical juncture of life and death business, the company leaders decided to set up business section. This is a wise decision-making, through the business section of the work, businesses quickly opened the sales market, to the end of 1986, eight varieties of products have been in Beijing, Tianjin, Shanghai and in short supply. To this end, the company board of directors decided that, beginning in June 1987, the company doubled output, and developed a plan to expand the enterprise scale. Both theoretical and practical point of view, Otsuka Pharmaceutical Co., Ltd. is worth the process to come back here as a business case to be analyzed carefully. Reality of the situation analysis to find the reasons for poor sales After the establishment of operational branches, first of all enterprises are faced with the situation of the investigation, they put together the survey data, enterprises are faced with the situation at that time made the following analysis: prices may be high, but the quality excellent,