Resources for wine incident reveals the beer dealer management short board.docVIP

 PAGE \* MERGEFORMAT 4 ‘Resources for wine incident’ reveals the beer dealer management short board Recently, Tianjin beer on the market place ‘for wine incident’ has aroused concerns of the industry. According to media reports in Tianjin, China Resources beer, a multi-for-less, with 10 boxes ‘cool’ for six boxes wealthy ‘1000 Cup’ will rival the cost of the products from the store out of the terminal. For a time, ‘Noble 1000 Cup’ for the ‘Resources’ non-legitimate competition in protest against the high-profile and Zhang Yang. The ‘Resources’ low-key reply to this was unexpected. Director of China Resources beer market Hou Xiaohai, told the ‘China Wine newspaper’ reporters, no doubt, ‘for wine incident’, in addition to the factors, there is competition, the most important thing is to act distributor, headquarters did not authorize the staff of the region ‘ for wine ‘. All along, the beer industry, the relationship between dealers and manufacturers intimate and delicate. In recent years, beer companies are busy ‘enclosure movement’, lax management of the dealer. After many years of extensive management, the link between the beer industry vendors every day, every day, but the distance was in a distant. Although many companies are complaining about building a ‘strategic partnership’, ‘and distributors grow together’ kind of slogan, but look at the market, and dealers can be intimate, so that mutual trust, mutual non-concealment of the enterprise are becoming less with little. Distributors in the company, is a market network node, the key to the product distribution. Company’s in the dealer, is the interests of all, it can continue to come out of milk cows. Beer companies hope that an honest dealer, less talk and more work, and to sell products to refrain from starting life, little or no extra spending. On the one hand and the dealer’s promise to do a good job market, but secretly, all stir-point little tricks to get as much as possible of the profits. Enterp