In addition to formaldehyde ruthless clean - a market cultivation period of survival of the brand planning case.docVIP

 PAGE \* MERGEFORMAT 21 ‘In addition to formaldehyde ruthless clean’ - a market cultivation period of survival of the brand planning case Preface: Market development in every industry will experience four stages, namely market cultivation stage, the initial stage, development stage, the mature stage. Chinese marketing sector for the primary market, developing markets and mature markets how to do marketing, there are already numerous strategies and success stories. But for market cultivation period, the brand is now how the market is seldom explored. Shanghai unrestricted warfare planning agencies in 2006, Planning over a period of renovation in the market to cultivate the brand after the air purification, for how to do cultivation period, the market, Shanghai unrestricted war planning machine Structure through the real concluded that the market cultivation period of brands all strategy should focus on fighting one word: survival. So, how to survive it? Read this case you will know. 1, air purification industry, business opportunities behind the ‘trap’ Air purification industry, is a new industry, many consumers, including those of us who come into contact with many sectors of the planners, is mildly entertaining for the industry, but also feel very confused. The industry sector is different and the air fresh, clean air is fresh air, and air purification are mainly indoors to kill harmful gases, especially after the killing left the decoration of formaldehyde, benzene and ammonia and other harmful gases. Air purification industry’s products are mainly three kinds of patterns, one is air-governance, use of cleaning equipment plus products the way right after decoration indoor environment management; second is the air cleaner to Asia are all represented in the electrical shop For sale are a small cleaning machines; third is the production of air purification products, including cleaning agents, cleaning pastes and cleaning spray, but also contains a numbe